Online Dating US

If you find it difficult to meet others at work, at bars, through a hobby, on holidays or through dancing then online dating will increase your chances a lot. This is simple logic.

Online Dating US Stats

Total number of single people in the U.S. 54,250,000
Total number of people in the U.S. who have tried online dating 49,250,000
Percent of male online dating users 52.4 %
Percent of female online dating users 47.6 %
Percent of marriages in the last year in which the couple met on a dating site 17 %
Percent of current committed relationships that began online 20 %
Percent who say common interests are the most important factor 64 %
Percent who say physical characteristics are the most important factor 49 %
Percent of people who believe in love at first sight 71 %
taken from

Equity Theory

Equity theory focuses on determining whether the distribution of resources is fair to both relational partners. It proposes that individuals who perceive themselves as either under-rewarded or over-rewarded will experience distress, and that this distress leads to efforts to restore equity within the relationship. Read more about Equity Theory at Wikipedia and Soziale Gerechtigkeit (German)

All relationships have “give and take”. We weights the rewards and costs of developing relationships and engage in those that enable us to maximize our profits. This is the Social Exchange Theory.  Profits = Rewards – Costs. Rewards could be: money, status, love, information, goods or services.

– to make our partner happy we might have to watch sci-fi movies we don’t like.
– To make our boss like us, we might have to drink with him every single Friday.

We don’t like costs when the risks outweigh the rewards. We maintain those relationships in which the ratio of our rewards relative to our costs is approximately EQUAL to our partners. This is the Equity Theory. Watch the video below.

Social Exchange & Equity Theory

User Photos in Profiles

7,000 photographs were analyzed by OKCupid researching user photos in profiles.
Three factors were analyzed:
Facial Attitude
Smiling? Staring? Flirty?
Photo Context
Alcohol? Pet? Outdoors? Bedroom?
How much skin is showing?

Best Women’s Facial Attitude

Don’t flirt away from the camera as this is a bad attitude. Get eye contact and flirt right into the camera.

Best Men’s Facial Attitude

Best for men is: Don’t flirt. No eye contact. Look away from the camera and don’t smile.

For Women
MySpace Shot
The MySpace shot is the single most effective photo type for women.
Hold your camera above your head and be coy.

For Men
“Guys should keep their shirts on” is an Internet cliché and is wrong for guys with great bodies.
Of course, abs must be worth showing, and good bodies get lots of messages. But “the effectiveness of the “abs pic” decreases sharply with age.” Keep your shirt on if you are older than 31 years old.

For Women
A woman showing her body gets more messages. An older woman not showing off gets less messages. Anti-aging trend: “The older the woman, the more relatively successful she is showing off her body.”

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